Marketing Demystified, published by McGraw-Hill Professional and written by Donna Anselmo, is a 380-page resource, brimming with marketing insights, strategies, tips and tools. Donna says, the goal of marketing is simple: attract customers who will purchase your product or services. Getting there, though, isn’t so easy. Meaningful marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, this 380-page book helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. This reader-friendly book includes real-world examples, end-of-chapter quizzes, and a final exam.
This fast and easy guide covers:
- Marketing’s four Ps . . . plus three—planning, positioning, and people
- Tactics for organizing a research-driven campaign
- Strategies for leading a marketing team
- Techniques for branding from the inside out
- Case studies of marketing successes and failures
Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
BOOK REVIEWS POSTED ON AMAZON.COM
“Very easy read, set by step instructions on marketing, can help any business grow.I would strongly encourage any one who is serious about growing their business give this a read.” —DAVID A. BROOKS, founder, Verus Wealth Management
“Very easy read, set by step instructions on marketing, can help any business grow.I would strongly encourage any one who is serious about growing their business give this a read.”
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